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Sales strategy and business growth

Sales & people strategies that turn into growth.

trh advisory. works with business owners and leadership teams to build a clearer sales strategy, a stronger team and a pipeline you can actually rely on.

Most businesses don’t have a sales problem. They have a sales system problem.

01

Growth has plateaued

Revenue has stalled and it isn’t clear whether the issue is the market, the message or the team.

02

The pipeline is unpredictable

Some months are great, others are quiet, and forecasting feels more like guessing.

03

The team needs direction

Good people are working hard without a shared process, clear targets or the right metrics.

People, performance & culture

Are you hiring and developing for people/job fit or role/skill fit?

Define

Establish job success profiles, competency frameworks and skills taxonomies aligned to organisational and role requirements.

Measure

Assess job readiness, capabilities and performance to identify strengths and development opportunities.

Develop

Enhance individual and team performance through talent lifecycle strategies, executive coaching, effective communication, teamwork and project management practices.

How trh advisory. helps.

Practical, hands-on advice that connects big-picture strategy to what your team does every day.

Sales strategy and planning

Define where to play and how to win: target markets, ideal customers, positioning and a sales plan with clear goals the whole business can get behind.

Sales process and pipeline

Build a repeatable process from first contact to close, with the right CRM set-up, stages and KPIs so you can see what’s working and forecast with confidence.

Sales team performance

Coaching, structure and metric-driven reviews that help your team understand their role, sharpen their skills and lift results.

Channel and growth advisory

An experienced sounding board for owners and leaders, from building partner and channel programs to entering new markets and planning the next stage of growth.

People, Performance & Culture

Enhancing organisational performance through competency-based job profiling, talent lifecycle strategies, executive coaching, effective communication and teamwork.

Strategy you can act on.

1.

Diagnose

Starting by understanding your business, your customers and your numbers to find what’s really holding growth back.

2.

Plan

Strategic priorities become a clear, tactical action plan where everyone knows their role and how success is measured.

3.

Deliver

Hands-on support to put the plan into practice, with regular reviews so progress is tracked and the approach keeps improving.

Tom Herde, founder of trh advisory.

Meet Tom Herde.

With 20+ years in sales and leadership, Tom has helped businesses grow by doing the fundamentals exceptionally well: a clear strategy, the right channels to market and a team that knows exactly what it needs to do.

He founded trh advisory. to put that experience to work for other businesses. The same thinking that drove growth for the companies he’s led is now available to owners and leadership teams who want that success for themselves, without hiring a full-time executive.

Strategy turned into action plans everyone understands, and measured with the metrics that matter.

20+ yrs in sales, growth and leadership
Direct + indirect channel strategy that scales
End to end from strategy through to execution
Career highlights View Tom’s full profile on LinkedIn
2025–2026 Head of Growth, Indirect and Direct Channels Peter Berry Consultancy
2024–2025 Chief Executive Officer Saville Assessment Asia Pacific
2022–2024 Strategy Consultant and GTM Advisor The Business Acumen Company
2022–2023 Director, Global Resellers Criteria Corp
2003–2019 Global Head of Partners and Distributors SHL

Let’s talk about your growth.

Tell Tom a little about your business and what you’d like help with. He’ll be in touch within 24 hours to arrange a no-obligation conversation.

Send an enquiry

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